Author Topic: WiFi'asco Announcement Imminent - Or Is It?  (Read 32245 times)

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Offline Geoff Reid

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #100 on: January 22, 2011, 11:30:28 PM »
Risk is one thing - gambling is quite another.


I remember penning a few words about Rod Bluh, the 'Casino Councillor', after he said:

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“Being in politics is sometimes about taking risks….Politicians who always look to ‘play it safe’ are often masking a lack of ambition and low horizons. As far as I’m concerned we must take calculated risks if we’re to get things moving and get things changed for the better”


Click the thumbnail to be transported painlessly to my blog....






Offline Geoff Reid

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #101 on: January 22, 2011, 11:46:03 PM »


Dare i be so bold as to enquire 'what marketing campaign' ?

On that point, and while it's clearly a hot topic at TS, the vast majority of people I know were not even aware that there was a plan to bring 'free' town-wide Wi-Fi to Swindon.

Barely nobody that I know bothers with the Adver, and if you don't read that (or their online version), I'm not really sure how you'd ever know that Digital City/Signal even existed.

Ironically, almost everyone I know would fall squarely into the target market that DC would presumably be focussing on.

Actually, the truth is that Digital City (UK) Ltd ran a massively successful marketing campaign. It's press releases were carried by literally hundreds of publications in many different countries.....

....but, the marketing in Swindon was virtually non-existant - which is where you would expect the main thrust of the marketing to have been directed if achieving sales to the general public was a genuine aim of the company.  I still think Mr Hunts 'business' is biased towards attracting inward funding more than out-putting a commercially sustainable and viable product.

We thought, right from the start that the way the SBC/Signal pRodject looked and smelled wrong and as early as March 2010 I remember describing it as looking like a pyramid scheme and Perkins went part-way in confirming my suspicions when he admitted last year that the scheme was: "never about delivering residential broadband".

In March 2010 I said:


I'll make a prediction James:

The answers to those questions will not be made available to the next meeting.

The decision to proceed has already been made and the next tranche of the loan will be made available just as soon as they can do so.

If the discussion moves on to the the project itself, it will be because the Conservative group has failed to prevent the discussion happening, not because they've encouraged it.

There will be no focus on residential sales in Swindon,  the new vision will probably focus on how many other local authorities they *expect* to sell the vision to. 

Supplying WiFi schemes to multiple authorities looks like pyramid selling to me.   All pyramid schemes sound bloody marvellous at the start, but everyone bails out of Amway, Kleeneze and Kirby Hoovers eventually.....

....after selling at least one item to a friend or family member.   When did Rod last go to an LGA meeting?

I am soooooo looking forward to reading the press release concerning the 'new private investor'.  So much so that I'm already writing a blog about it.  Hopefully publish it on Monday.

Offline Muggins

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #102 on: January 23, 2011, 09:06:56 AM »
I disagree that people didn't know about it - the publicity locally started with those two magic words "It's free" so that got people's attention straight away.

It was only later than the "but only for two hours a day"  was noticed.

I think most people were sceptical that it would be free for long anyway.

Oi! Listen mush. Old eyes, remember? I’ve been around the block a few times. More than a few. They’ve knocked down the blocks I’ve been around and rebuilt them as bigger blocks. Super blocks. And I’ve been round them as well.  The Doctor (Night Terrors)

Offline Des Morgan

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #103 on: January 23, 2011, 09:43:58 AM »
Quote
Perkins went part-way in confirming my suspicions when he admitted last year that the scheme was: "never about delivering residential broadband".

Let me offer yet another thought for the day to Coun Garry Perkins:

"Beyond year 2 the projected net profit is c.£700k per year. This does not include any projection from exporting the the business model to other Councils"

In other words the net profit of £700k per annum was to be generated from sales of services to Swindon homes and businesses only.  Unless officers are now going to suggest this is yet another statement which is 'open to interpretation'

Let me remind everyone of a prior post and statement made by Rikki Hunt in February 2010 - two months after the launch and four months after the statement regarding the £700k net profit.

"Our plan is based on selling to around 5,000 homes out of the 88,000 in the Borough. 50% of which are not online and to 1,100 of the c 10,000 businesses"

Incidentally you don't need a six figure council salary to work out that you can't get £700k net profit from the sales 'plan' outlined above.

So Coun Perkins, if it was "never about delivering residential broadband" where on earth was the £700k net profit coming from? 

And please don't try to tell us that the wording in the Cabinet Briefing document is ambiguous - it isn't.

Offline Des Morgan

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #104 on: January 23, 2011, 09:48:16 AM »
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Actually, the truth is that Digital City (UK) Ltd ran a massively successful marketing campaign. It's press releases were carried by literally hundreds of publications in many different countries

That is an interesting definition of 'successful'

Offline Muggins

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #105 on: January 23, 2011, 10:57:09 AM »
I'd agree with Des, whilst community things are no where near the Wifi thing (thank goodness aye!) We have found some things out about marketing!

Just because it's put in a publication doesn't mean to say it's going to get firstly read, and secondly acted upon.  There has to be a whole range of marketing tools and one things that helps no end is if someone is already using it and can recommend it.

Do we have ANYONE recommending this service that is using it?
Oi! Listen mush. Old eyes, remember? I’ve been around the block a few times. More than a few. They’ve knocked down the blocks I’ve been around and rebuilt them as bigger blocks. Super blocks. And I’ve been round them as well.  The Doctor (Night Terrors)

Offline Geoff Reid

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #106 on: January 23, 2011, 03:25:21 PM »
Quote
Actually, the truth is that Digital City (UK) Ltd ran a massively successful marketing campaign. It's press releases were carried by literally hundreds of publications in many different countries

That is an interesting definition of 'successful'

Ah, yes, I see your point.  A better term would be 'massively successful publicity campaign'.

As a marketing campaign it was, and remains, a staggering failure which given the large number of publications which carried publicity pieces written by Rikki, is incredibly poor.

Perhaps the people reading the publicity also thought it was incredible. Too good to be true in fact. Which it was.

Offline Geoff Reid

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #107 on: January 23, 2011, 03:28:19 PM »
Do we have ANYONE recommending this service that is using it?


Des, and some old duffers from 105.5 wandered around Highworth looking to get answers to questions just like yours. 

I think the answer might be: 'No', and with less than 25 paying customers in a population of several thousand, finding a happy customer might be difficult :)

Offline Muggins

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #108 on: January 23, 2011, 05:01:05 PM »
I got half way through plagerising a marketing strategy for something voluntary - original is freely available on line and easily changed into context, perhaps I ought to send them the link?

But it's still hard to sell something when here is no one to recommend it.


Shall we do an exercise:  Playing the selling game. roll play:-

"I have something here I want to give you for free, it's wifi."

Now you ask me questions - honestly now - don't just walk off muttering about crazy bovines and saying it will never work.
Oi! Listen mush. Old eyes, remember? I’ve been around the block a few times. More than a few. They’ve knocked down the blocks I’ve been around and rebuilt them as bigger blocks. Super blocks. And I’ve been round them as well.  The Doctor (Night Terrors)

Offline Mart

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #109 on: January 23, 2011, 06:38:09 PM »
Is there a discount for cash?
Sometimes I think you have to march right in and demand your rights, even if you don’t know what your rights are, or who the person is you’re talking to. Then, on the way out, slam the door.

Offline James

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #110 on: January 23, 2011, 08:24:18 PM »
There seems little future value if a company can't sell the product it delivers, and even less if it is trying to operate in the mobile telecomms market.

So for me, the question is what extra has been put on the table to make any investment an option for any commercial organisation?

As for SCS, that doesn't make sense to me at all. Stick to what you're good at, and buy in from experts with the knowledge, buying power and depth to deliver, and enabling you to keep costs under control by playing competing suppliers against each other. You would be daft to commit given what's in the pipeline from the comms industry,

Hmm...


Offline 20Eyes

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #111 on: January 23, 2011, 08:35:42 PM »
I disagree that people didn't know about it - the publicity locally started with those two magic words "It's free" so that got people's attention straight away.

Actually, yes, I'm sure you're right - that would have held an attraction for some.

Thing is, the main reason I say that everyone I know would be the target market for Signal is because they've already made sure they have Internet access wherever they go - wherever they want/when they want. Therefore anyone offering 2 hours per day, 'free' would be of no interest to them. I'd also argue that anyone who has put off arranging such access for themselves for well over a year, and are waiting for the Signal offering, doesn't really require their services at all.
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Offline Des Morgan

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #112 on: January 24, 2011, 07:23:00 AM »
Quote
I think most people were sceptical that it would be free for long anyway.

My thought for the day - just for Coun  Perkins to cogitate upon as he assists Digital City.

The CEO of Digitla City, Rikki Hunt on the 31 December 2009 made the following statement:

Quote
"It is our intention that the free period will be a permanent feature"
I wonder if the new investors think giving residents a free 2 hours per day is a good thing or will they adopt a more commercial view?

Offline Mellon

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #113 on: January 24, 2011, 07:41:30 AM »
Its all well and good saying "its a permanent feature" but he still has not delivered WiFi access but then again it wasn't about broadband services in the first place.

The money is gone and the WiFi scheme is dead in the water, has Rikki Hunt been drawing down? Who knows
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Offline 20Eyes

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #114 on: January 24, 2011, 09:14:33 AM »
Shall we do an exercise:  Playing the selling game. roll play:-

"I have something here I want to give you for free, it's wifi."

Now you ask me questions - honestly now - don't just walk off muttering about crazy bovines and saying it will never work.

I'll play along:

"I already have it. Came bundled as a 3GB per month 'free' bolt-on to my mobile phone contract (which now costs me £6 per month less than it did last year). An app on my phone allows me to use it as a wi-fi hotspot for my laptop. I therefore have wi-fi access not only across Swindon, but in every other town, city and village aswell. Although, I find that I rarely eat into my data allowance as, other than when a bored car passenger, virtually everywhere I go that I find a need to access the Net gives me free access via their own wi-fi"
"Censorship reflects society's lack of confidence in itself. It is a hallmark of an authoritarian regime." ~ Potter Stewart

Offline Muggins

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #115 on: January 24, 2011, 09:20:01 AM »
You sound very lucky and knowledgable, but this wifi is free? Everyone could get connected?
Oi! Listen mush. Old eyes, remember? I’ve been around the block a few times. More than a few. They’ve knocked down the blocks I’ve been around and rebuilt them as bigger blocks. Super blocks. And I’ve been round them as well.  The Doctor (Night Terrors)

Offline 20Eyes

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #116 on: January 24, 2011, 09:37:19 AM »
You sound very lucky and knowledgable, but this wifi is free? Everyone could get connected?

Anyone who has a mobile phone contract, yes. I pay £20 a month, far less than many people seem to. The mobile data element is as 'free' as anything else that claims to be 'free', yes.
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Offline Geoff Reid

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #117 on: January 24, 2011, 09:39:03 AM »
 
...But I tried to access the 'free' wifi from my Blackberry when I was in Highworth recently and found I had to register with the company first.

I couldn't be bothered, it was unneccessary aggravation so I carried on surfing the net through my phone, like I usually do.

Most of the coffee shops I use have free wifi which does not require me to register first.  Why would I spend time registering  to use one 'service' when there are others available which are easier to access?

Offline Muggins

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #118 on: January 24, 2011, 09:45:04 AM »
There you are within a few postings I find that my good idea to provide free coverage for all in Swindon is a bit of non starter.

Marketing abandonded and my next idea is a soft play in an empty warehouse at Groundwell.....  won't need community charge payers money because it can be started as a community enterprise.  I can expand this idea if anyone is interested.


Oi! Listen mush. Old eyes, remember? I’ve been around the block a few times. More than a few. They’ve knocked down the blocks I’ve been around and rebuilt them as bigger blocks. Super blocks. And I’ve been round them as well.  The Doctor (Night Terrors)

Offline Des Morgan

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Re: WiFi'asco Announcement Imminent - Or Is It?
« Reply #119 on: January 24, 2011, 12:04:49 PM »
Quote
my next idea is a soft play in an empty warehouse at Groundwell.

Can anyone join in?